Snap Inc., the developer of the Snapchat app, will reportedly launch its new gaming platform as quickly as subsequent month.
The gaming platform is internally often called “Mission Cognac” and can embody a number of video games created by outdoors builders that shall be programmed to function within the photo-sharing Snapchat app, Cheddar studies. Snap will reveal its new platform subsequent month on the media firm’s first-ever summit for content material builders and companions in Los Angeles on April four.
Snap has been rumored to develop right into a gaming platform for practically a yr. As Fortune reported in June 2018, the corporate had deliberate to develop video games and a multimedia messaging app by the autumn in an effort to extend person engagement.
In January, Snap invested within the Australian recreation studio Prettygreat, CNET reported primarily based on filings with the Australian Securities and Investments Fee. The Australian firm was based by gaming business leaders Phil Larsen, Luke Muscat, and Hugh Walters. Muscat created the favored cellular video games Fruit Ninja and Jetpack Joyride.
The Chinese language tech large Tencent additionally acquired 10% of Snap’s publicly traded shares in 2017, one other signal of its transfer into gaming, in response to Cheddar. Tencent mentioned on the time that it hoped to work with Snap to develop “cellular recreation publishing” and “newsfeed” advertisements, Enterprise Insider reported.
The corporate has struggled to extend its customers, however its income grew by 36% final quarter. Its customers additionally grew by 5% in final yr’s third quarter, in comparison with the identical quarter the prior yr. Snap’s new transfer into gaming might assist it bolster its customers, together with its income.
Snap Inc. didn’t instantly reply to a request for remark.