Internet Marketing

Profitable Web site Migration: Non-Search engine optimization Observations and Conclusions

Website migrationThere’s hardly something extra annoying for a web site proprietor than a serious website change: be it the web site migration, its redesign, or each.

4 months in the past, this very web site had undergone a whole makeover. It included its full redesign, multiple-URL replace, and a migration to a brand new surroundings. You’ll have not observed it as a lot, however we definitely did. It was nerve-racking, to place it mildly.

Now, wanting again at what we had executed and what these efforts have resulted in, we will conclude with full certainty that the migration was successful. In what follows, I want to share with you ways we did it; in hopes that it’ll aid you in your individual web site migration.

1. Take Time to Put together

“By failing to arrange, you’re getting ready to fail” and nobody has ever summarized it extra eloquently than Benjamin Franklin. Create a guidelines of a very powerful duties to knock out and work your method methodically by it. Don’t rush right here. Due diligence at this stage will go a good distance.

2. Equip Your self

There are quite a few instruments on the market which may make your web site migration a smoother course of. In the middle of our transfer, we had leveraged two separate servers together with a free Cloudflare account. Not solely did such a setup assist us enhance the web site’s load pace, however by switching the DNS information inside this device we have been in a position to keep away from overwriting the outdated (working) model of the web site with a brand new one solely to seek out out that the brand new one wasn’t working correctly.

three. Work with the Greatest

We’re neither an online improvement, nor an Search engine optimization company. Our focus has all the time been on affiliate administration and associated providers. So, we had partnered with the wonderful Mike Allen of Businesswright for the redesign of our web site, whereas the Search engine optimization half was supported by the stellar Eric Ewe who, whereas at Microsoft, dealt with the web site migration of the software program big’s web site.

four. Analyze and Measure

The very best apply is to measure your visitors earlier than migrating the web site, and shortly after the migration — to establish any areas of concern. We monitored issues intently, and I’m happy to report that not solely did our visitors not decline, but it surely elevated on all fronts, and retains bettering too.

Website migration traffic

Website migration traffic

Moreover, our cellular visitors elevated by 21.42%, and since one among our priorities was to make the brand new web site as mobile-friendly as potential, and we’re excited to report this transformation.

5. Be Ready to Act

Lastly, keep in mind that you’re monitoring and measuring to not report the outcomes to anybody, however to attract conclusions and act upon them. Whether or not the outcomes are damaging or constructive is irrelevant. Be ready to behave in your findings — to enhance your web site’s efficiency additional.

I understand that this isn’t an Search engine optimization publish however there’s no deficit of those on the market. Good luck with your individual web site migration. In the event you put together nicely, you could have all probabilities of succeeding at it.


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