Internet Marketing

PopAds Information – Your Key To Worthwhile Campaigns in 2019

Not a day goes by with out somebody asking me “learn how to make cash with Popads”.

This information has all the things it’s worthwhile to find out about Popads.

So if you wish to discover ways to create a worthwhile marketing campaign, you’re in the best place.

After you end this information in it’s entirety you’ll be a lot better outfitted than nearly all of your competitors.

What’s PopAds?

PopAds is a highly regarded self-serve popunder community.
Their site visitors is generated when a customer goes to an internet site that has the PopAds advert script.

As soon as the customer clicks a hyperlink on the web site, a popunder happens which is able to show whichever URL the advertiser is promoting.

Advertisers are in a position to bid on this site visitors by means of a self-serve RTB.

PopAds has a ton of nice focusing on choices and may be very laxed with what they permit to be ran on their community.

Due to this, it’s a preferred selection for a number of affiliate entrepreneurs and nice for inexperienced persons.


What most associates don’t perceive is that relying on which system the site visitors is coming from, the person expertise of how the advert is proven varies.


If the customer is on a cell system (Android, iPhone, and so forth) the pop-up really performs as a popunder.

That implies that the positioning the customer was attempting to go to really stays within the foreground and the commercial stays behind.

Understanding that is fairly essential to your marketing campaign as some guests could not see your commercial for a number of days.

There are a couple of methods that we are going to go over in a while on this submit that may help you transfer your advert into the foreground.

Desktop Visitors

When the customer is on a desktop (PC or Mac) there are literally two several types of site visitors:

Conventional pop-up’s which opens a brand new browser window
Tabups, which merely open a brand new tab within the foreground of the customer’s browser window

I’ve discovered that despite the fact that it could seem to be a delicate distinction, every kind of advert converts very in a different way relying on the kind of provide you might be working.


Earlier than working a marketing campaign on any site visitors supply, it’s crucial to grasp the place the site visitors is coming from and the way a lot a community has.PopAds Traffic Stats In Similarweb


Fortunately for us PopAds has a TON of site visitors obtainable.

In keeping with Similarweb, PopAds has over 675 Million visits a month!

It will get higher…PopAds Traffic Volumes

PopAds even has a piece the place you may see how a lot site visitors they generated the day earlier than.

Their site visitors report additionally offers us some helpful data equivalent to distinctive site visitors vs. uncooked site visitors. There are a number of different helpful studies which we’ll get to additional on this information.

Now that we perceive how the site visitors is generated and the way a lot site visitors PopAds has, it’s time to grasp the place the site visitors is coming from.

Since PopAds is producing site visitors in a really aggressive approach, the bulk (just about all) of the PopAd’s publishers are solely in a choose few niches.

These embrace:

Grownup web sites
File sharing (Torrents, and so forth)
Picture internet hosting
Internet based mostly video games
Auto blogs

You gained’t be discovering PopAds delivering site visitors from any respected web site. That’s for rattling positive.

It’s vital to grasp that the majority publishers solely use PopAds to monitize their properties once they have no different selection.

I do know for rattling positive I’d by no means use PopAds on any of my properties which have long run potential.

Nevertheless, even with this sort of site visitors there are a couple of hidden gems that may make you a fairly first rate chunk of change.

popads adult traffic

Grownup Websites

After I was first working pop site visitors I didn’t perceive simply HOW MUCH grownup site visitors there’s on these networks.

Due to this, I acquired kicked off a extremely good provide early on…

The grownup websites on PopAds are going to be a lot decrease high quality than what one can find on Trafficjunky, Traffichaus .


I’ve discovered that usually, the grownup websites are increased high quality than the remainder of their stock for probably the most half.

I do counsel that you simply follow content material billing or CPS gives.

Operating lead gen gives, particularly if you find yourself new will nearly all the time get you kicked off the provide.

File Sharing

All these websites seem like the second largest class of site visitors in most geos.

After I first begin a brand new marketing campaign on PopAds I nearly ALWAYS exclude file sharing site visitors.

The information all the time appears to lead to me getting a ton of clicks with a piss poor CTR and even worse conversion fee.

In idea, this sort of site visitors ought to do nicely on obtain gives, however that hasn’t been the case for me.

I like to recommend that you simply all the time do your individual testing, however if you’re simply beginning out I counsel excluding site visitors from 250. Basic/Web/File Sharing.

Picture Internet hosting

Picture internet hosting which is similar to file sharing nearly by no means resulted in a profitable marketing campaign with this sort of site visitors in my expertise.

That is one other class that I counsel you exclude when first beginning out: 251. Basic/Web/Picture internet hosting

I do wish to point out since I do know I’ll get a couple of feedback about this. Sure, there is the potential for a couple of good placements in every class, so do your individual testing.

popads gambling traffic

Playing aka “Gaming”

This sort of site visitors has carried out nicely for me with sure kinds of app installs (slots). Nevertheless, the standard not often backs out.

It is usually vital to grasp that almost all of PopAds “gaming” class is in actual fact playing site visitors.

Arcade – HTML 5 / Java Video games

I’ve seen that this site visitors is uncommon in most nations, but it surely does very nicely with cell apps and video games.

So long as what you must provide is in actual fact free to enroll / obtain you’ll positively get some conversions.

Like I’ve talked about a number of instances earlier than, watch out about high quality as these individuals are within the mindset of getting free shit.

It’s not one of the best person intent once we are attempting to get them to purchase one thing.

popads auto blogs

Auto Blogs

These are the bread and butter of my worthwhile campaigns.

Mainly, all these websites do is re-post different well-liked new tales, pictures, and so forth onto their web site then get site visitors by way of social media.

The rationale these are so highly effective is since you are technically getting site visitors from Fb, Twitter, and so forth not directly. I’ll go into extra element on why that is in a bit but it surely’s one thing I haven’t seen talked about publicly.

Normally these websites are discovered below: 127. Basic/Society & 100. Basic/Information

Usually one of the best campaigns that work on these websites are Sweepstakes (iPhone & Procuring Voucher) no matter if it’s lead gen or content material billing.

It’s additionally vital to grasp that a number of gives don’t permit site visitors to be bought from nearly all of niches on that listing.

In order that leaves you with only a few choices on what you’ll be able to efficiently promote on PopAds.

When you haven’t achieved so already learn my information: Affiliate CPA Advertising With Cellular Pop & Redirect Visitors in 2017

popads traffic reporting

Visitors Reporting

PopAds has a device referred to as site visitors reporting, which offers us a ton of nice data.

The device means that you can rapidly see which nations are probably the most aggressive and which of them could also be a bit simpler to make worthwhile.Languages Spoken in Belgium According to PopAds

The site visitors report even permits us to interrupt down particular stats based mostly on particular person nations, which may present us much more information when doing our marketing campaign analysis.

Be trustworthy. Who right here knew that the majority of PopAds site visitors in Belgium speaks French? Not many judging from all the Dutch touchdown pages I hold seeing…

Actually, it nonetheless amazes me how usually associates don’t even take the time to assessment these things.

They only seize their monitoring hyperlink and goal all the things on the community, then complain it doesn’t work.


Use the info in these studies to teach your self a couple of specific nation previous to working site visitors.Operating System Traffic in PopAdsWhen you scroll additional down the report, you’ll get entry to Browser and Working system studies.

Be certain to determine how a lot site visitors is out there for the focusing on metrics you are attempting to go after.

I’ve seen far too many individuals restrict their focusing on metrics all the way down to a selected system kind, OS, and even ISP then freak out that they’re not getting the site visitors they need.


I’m not saying don’t slender your focusing on down. The truth is, I’m saying fairly the other. Understand that if you do, you’ll have A LOT much less site visitors.ISP Traffic in PopAdsLastly, ensure that PopAds has the ISP site visitors you want.

In most nations, the service particular site visitors is past costly and sadly, nearly all of the individuals within the high bidding place are at an enormous loss.

Fortunately for PopAds, there are sufficient newbies testing campaigns on PopAds that these inflated click on costs don’t appear to go down a lot.

When you haven’t seen the pattern but, my recommendation is to KNOW how a lot site visitors is out there earlier than you begin working. Assuming there’s extra obtainable then there actually is, will simply lead to you upping your bid and losing your price range.

popads profit

Discovering Revenue Pockets

That brings us to our subsequent subject… Marketing campaign spying.

When working campaigns on pop site visitors, your major benefit is pace of execution.

Issues transfer in a short time on pop and redirect sources. Each the gives and site visitors are all the time altering quickly.

In the future you’ll have a placement that’s doing extraordinarily nicely. The following day it would dry up and never ship you any site visitors.

To have the very best likelihood of success, you want a strategy to monitor what your opponents are working. And not using a spy device you might be at a extreme drawback. They’re now not a luxurious however a requirement.

Personally, I counsel utilizing Adplexity for this because it’s merely one of the best available on the market.

Put up Bonus:  Click on Right here To Get 30% Off Adplexity For Life!

You may as well do that manually, however that may require you to have a VPN and already know the URL of some of the PopAds placements.

popads bidding


PopAds is a second-price public sale system which means that the very best bidder will win the site visitors, however solely pay the value that the 2nd bidder was keen to pay.

So for instance:
Bidder A: Bids $.50
Bidder B: Bids $.30

Bidder A wins the public sale and pays $.30.

Understanding that is vital, since bidding is one in every of your key benefits when working PopAds.

Most advertisers will bid a set quantity per impression and assume that regardless of the place the site visitors is coming from that’s what they are going to pay.

This nonetheless is fake. Your bid costs will change fairly often relying on what number of others are bidding on the identical kind of site visitors and what their max bid was.

When establishing a marketing campaign, it’s crucial to make use of the [BID] token in your dynamic monitoring url. This can help you perceive what every click on really prices moderately than guessing the typical.

Low Bid

Most associates when first beginning out, attempt to get site visitors for the bottom bid doable.

The idea is that the decrease the bid the extra possible they’re to be worthwhile.

That is completely false and must be forgotten straight away.Traffic Estimator on PopAdsWithin the instance above, our present bid is $.005 and in response to PopAds even at that bid we might be getting 10,000 impressions a day!

Not unhealthy proper?

Fallacious, as a result of what we will additionally see is that over 26 different individuals are bidding in entrance of us.

Which means both of two issues goes to occur:
A) They’ve already blacklisted nearly all of the placements which suggests it’s almost certainly junk site visitors
B) The customer has been bombarded with a ton of adverts earlier than seeing our touchdown web page

Both approach, it’s going to imply generally that the site visitors high quality goes to be piss poor.


this isn’t to say low bid is unhealthy. I do know loads of people who begin out with a low bid and slowly blacklist their strategy to earnings. Nevertheless, perceive that doing it this fashion would require a sustainable price range.

Excessive Bid

Personally, nearly all of my most profitable campaigns have all the time come from me being the highest bidder.

That doesn’t imply it is best to cease studying and go max your bids out proper now. I do have a course of that I’m going to share with you.

The rationale I wish to be the highest bidder is:
1) I do know I’m getting site visitors from a number of the finest placements on the community
2) My advert is being served first, so I’m not getting stale site visitors

Beginning a marketing campaign with a excessive bid does require a bit extra tweaking on the preliminary setup.

Nevertheless, it’s the one strategy to discover good placements which are at the moment working for others.


Except the position is model new a number of different advertisers already acknowledged its potential and are bidding accordingly.#1 Position Traffic Estimation on Popads

Within the screenshot above, I put my bid at “$.50” now as you may see I’m in actual fact the primary bidder.

I do know what you might be considering…

Brent, how the hell are we going to spend $.50 an impression and make a revenue?

Spoiler alert – We’re not.Average Traffic Price on Popads

As you may see within the screenshot above, despite the fact that our max supplied bid is $.50 the very best efficient bid is just $.088.

That implies that the second place bidder is at the moment bidding a max of $.088 for his or her site visitors.

It will get higher.

That doesn’t imply that ALL of the site visitors goes to price us $.088 an impression. The truth is the typical bid for our site visitors is just $.015.

Now, clearly we don’t wish to have a max bid if we’re working RON.

You’ll want to actually do your market analysis first to grasp which class of websites you need to be promoting on.

Small, very focused campaigns are the secret right here.

By creating campaigns with very particular classes and focusing on, it would help you filter by means of the “crap site visitors” and get the gems.

popads campaign targeting

Marketing campaign Concentrating on

One of many causes PopAds is so well-liked is the sheer quantity of focusing on choices obtainable.

That and the actual fact they don’t actually care what you run.

Satirically although, even with all of those focusing on choices VERY FEW individuals reap the benefits of all of the alternative ways they will optimize.

In contrast to most RTBs that promote banner site visitors, PopAds fees you for the impression it doesn’t matter what.

This comes with some benefits within the kind that you simply don’t have to fret about your campaigns dying off by altering the focusing on round.

It’s MUCH higher to have a ton of extremely focused campaigns working than it’s to have one marketing campaign with very broad focusing on.

ClassesPopads categories list

Most advertisers that you’ll be competing towards normally will solely goal classes, system kind, ISP and eventually web site placement.

This can be a nice begin and for many site visitors sources you don’t need to go a lot additional than that.

Nevertheless, PopAds is completely different. We already know that every nation has on common over 300 completely different individuals competing for the very same site visitors.

So any optimization that you simply make that may up your ROI will get you that a lot nearer to having success on this platform.

LanguagePopads Society Targeting

Actually, it’s unimaginable how everybody appears to skip this seemly straight ahead focusing on choice.

So within the instance above we’re focusing on Belgium, most individuals would goal all languages.

However, in case you recall the report we pulled earlier. We all know that Belgium has three major languages.

What if our provide is just in Dutch? Wouldn’t it make a lot sense to ship individuals with a French person agent to a Dutch touchdown web page?

No… even when most of them converse each languages they clearly desire one over the opposite!

This easy change will reduce loads of the crap site visitors you get as nicely.

I’ve seen that only a few bots appear to alter their language headers 😉

Working ProgramsPopads Operating Systems Targeting

One other focusing on metric that I really like is particular working techniques.

Simply because your provide permits Android doesn’t imply it is best to goal ALL Android units.

Make sure to ask your Affiliate Supervisor for any finest performing metrics in your provide.

Even when they don’t have any metrics, use some frequent sense.

Somebody with an Android working three.2 will almost certainly be way more keen to place in a bit of additional effort to get that new iPhone 7 over somebody that has a model new Android system.

One other factor to consider is somebody working an Android 1.6 almost certainly gained’t be capable to reap the benefits of your good new JQuery touchdown web page.

Professional Tip: If nearly all of your goal nation is all working Android then it’s very possible that the majority Androids which are older model are both bots or as much as no good. By focusing on particular working techniques early on it’ll make it a lot simpler to have a look at your information later.


Popads Browser Targeting


Browser focusing on is one other one in every of my favourite focusing on choices.

I’ve acquired some actually ninja stuff that I don’t wish to share publicly.

However, I’ll offer you a nibble – Microsoft Edge + Sweepstakes = #WINNING

Significantly, it’s loopy how nicely this browser converts.

However Brent… Microsoft Edge is Desktop! Sure I do know 😉

Significantly although, browser focusing on can completely flip your complete marketing campaign round.

Personally, I’ll normally begin with excluding Firefox and Opera Mini since generally these browsers don’t convert for crap.

When you begin gathering some information remember to take a look at not solely which browser is working however particular variations that may do very well.

Professional Tip: Actually, all the things I simply instructed you is a professional tip, however I’m beneficiant. Completely different browsers take care of varied scripts uniquely, so if you’re utilizing a ton of Javascript code, only a easy distinction in browsers could make it both work or break your complete web page.

Display DecisionPopAds Screen Res Targeting

Now, I’ll be trustworthy. This can be a focusing on choice I haven’t used very often.

I’ll share a couple of checks I did with you to get your wheels turning.

I figured that if I focused bigger display resolutions that it could be higher to indicate them on an iPhone Plus provide over only a regular iPhone.

The idea was that as a result of they already had a cellphone with a bigger display, they’d be extra incline to need one other giant cellphone. Nevertheless, the outcomes weren’t what I used to be anticipating. However, with some correct artistic considering and testing, I do know you may make some financial institution with this focusing on choice.

Gadget Sort Concentrating onPopads Form Factor Targeting

Now, most of you might be hopefully aware of this focusing on choice.

You may nonetheless do some fairly ninja stuff with it although. It simply requires out of the field considering.

Now, clearly Smartphones are going to be your commonplace Android & iPhone system.

The factor is MOST of the competitors is focusing on that very same system kind.

I’ve already hinted at this however Desktop/Pocket book site visitors is CHEAP and continues to be fairly first rate high quality.

Make sure to ask your affiliate supervisor if the provide you might be working permits desktop site visitors… cough Home windows + Microsft Edge… cough…

Gadget Concentrating onPopads Device Targeting

Now, in case you get all the way down to needing to focus on particular units, then your marketing campaign is in bother.

Though, in very uncommon circumstances you might discover a system mannequin that’s doing EXTREMELY nicely.

When you discover this taking place, I counsel constructing out a very separate marketing campaign focusing on simply that system mannequin after which up your bid and check turning off frequency capping.

I can’t say this has occurred to me fairly often, but it surely’s positively value mentioning for these of you with a a lot smaller price range.

It’s doable to scrape collectively some tremendous excessive ROI campaigns 500-1000%+ with very particular focusing on, however don’t anticipate to be making a ton of revenue.

ISP/ Service Concentrating on

PopAds service focusing on is superb and fortunately for us, they use the identical Maxmind database as most monitoring instruments use.

So which means it’s straightforward to seek out the precise ISP identify you might be searching for.

PopAds additionally lately launched IP focusing on for these of you that wish to carry your campaigns to the following degree.PopAds Connection Type Targeting

Underneath the connection focusing on part, the primary field you’ll see is what’s referred to as “connection sorts”.

Now, I haven’t messed with this as a lot as I ought to have.

Nevertheless, I’ll say that this focusing on ought to solely actually be used in case your focus geo is the US or CA, however be happy to mess around with it as you might discover some ninja shit that may set you other than the remainder of your competitors.Popads Connection Speed Targeting

Much like the choice above, I haven’t messed with connection speeds very a lot.

I’d solely use this focusing on if as soon as once more your goal geo is US or CA.

I wouldn’t rely on focusing on “Mobile/Service” and anticipate to solely get 3g/4g site visitors for instance.PopAds ISP Targeting

Right here is the focusing on choice a lot of you’ll be utilizing if you’re working any kind of content material billing provide.

It’s fairly straight ahead. Merely, goal the ISP names that you simply want.

When you’re working campaigns that depend on a selected service to transform, I counsel breaking your campaigns up for every particular service.

Visitors costs can fluctuate enormously relying on the service, so even when one service is changing higher than the others to your specific provide, its value will possible mirror this.

Professional Tip: Type of. ISP focusing on can also be helpful when working lead gen gives as nicely. Not as a result of the conversion move is completely different however due to the demographics information related to the completely different carriers. For instance, right here within the US somebody with T-mobile/Spring will normally be decrease revenue than somebody that has Verizon/AT&T. Walmart giftcard gives + T-mobile site visitors for instance 😉

Time Concentrating onPopAds Time Targeting

Right here is yet one more focusing on metric that the majority PopAds advertisers overlook.

To most of you, time focusing on is fairly straight ahead. You choose which era / days you’d like your marketing campaign to run.

Satirically, VERY few individuals reap the benefits of time focusing on.

First off. Ask your affiliate supervisor if the provide has “excessive changing hours”.

In case your AM is value a shit, they are going to inform you straight as much as run it throughout sure instances of the day.

Professional Tip: I counsel taking a look at how a suggestion is doing round 7pm – 7am in your goal geo, you could be stunned on the ROI 😉

Web site Concentrating on

Congratulations you might be on the ultimate focusing on choice of PopAds.

When working PopAds campaigns, you’ll be spending loads of time on this part.

Relying on what marketing campaign optimization methodology you might be following, you’ll both be excluding websites (blacklist) or together with websites (whitelist).

First, simply because a web site works with one marketing campaign doesn’t imply it would work with one other.

The alternative is true as nicely. A low performing web site in a single marketing campaign, doesn’t imply it would suck in each marketing campaign you run.

When first beginning out, I extremely counsel that you simply construct up a blacklist for particular geos.

For instance. When you begin working heavy in Belgium, remember to hold an excel spreadsheet of siteIDs to blacklist.

PopAds Site Targeting

When first beginning your marketing campaign, you’ll have to depart web site focusing on disabled until you have already got a couple of siteIDs you wish to block.

Tip: If in case you have a buddy that you simply belief that can also be working PopAds, it is best to share your blacklist IDs with one another. I’ve been doing this with a couple of buddies for years and it helps out quite a bit!

Marketing campaign Optimization

To do any kind of marketing campaign optimization, it’s worthwhile to correctly monitor your information.

Fortunate for us, PopAds has a ton of dynamic monitoring tokens to select from.

My present tracker is proscribed to 10 monitoring tokens and listed under are those I take advantage of.

**Popads Dynamic Monitoring Tokens/Macros/Scripts** 

Tokens Description
[WEBSITEID] ID of the web site that was supply of the popunder
[QUALITY] High quality rating of the web site which triggered the advert impression
[ADBLOCK] Set to 1 when customer makes use of AdBlock or zero in any other case
[FORMFACTORNAME] Kind issue identify
[BROWSERNAME] Title of the customer’s browser
[CATEGORYID] ID of the class web site goal
[CATEGORYNAME] Class identify of web site goal
[ISPNAME] Title of customer’s ISP
[OSNAME] Working system of customer
[SCREENRESOLUTION] Detected display decision of the customer

For a full listing, I counsel having a look at which is a superb useful resource.

Additionally, you will wish to be certain so as to add the [BID] token to your url in case your monitoring permits dynamic bidding.

An instance url utilizing iMobitrax would love this: on.php?c=1&key=8282&cpc=[BID]

This can help you see the true bid price of every particular person click on and make the correct changes.

Scripts To Enhance Your ROI

I don’t wish to go into this an excessive amount of as I’ve already created a whole submit pertaining to this: Touchdown Web page Code – That Can Improve Your ROI.

As I discussed earlier than, the first code you’ll want to cut up check straight away is utilizing an alert field.

When a javascript alert field fires, it would carry the window to the foreground on most units.

That is highly effective because it forces the customer to see your commercial immediately.

I do wish to reiterate that you will need to cut up check this as I’ve had campaigns carry out higher with and with out the alert field.

Put up Click on Optimization

That is approach past the scope of this submit, but it surely’s one thing you’ll have to get aware of to take full benefit of PopAds.

Getting probably the most income for each click on you buy could seem to be frequent sense, however lots of people get lazy.

You don’t need to ship your site visitors to only one provide. With modern-day monitoring instruments, you may redirect the site visitors you buy based mostly on varied KPIs.

Be taught to reap the benefits of these guidelines to even additional optimize your campaigns.

Perceive your provide

I can’t inform you what number of instances I’ve seen associates attempt to optimize issues which are irrelevant to their provide.

At all times ask your affiliate supervisor what the present best-performing metrics are to your provide.

When you begin to create a strong whitelist and blacklist of placement, begin to splice your information each which strategy to discover revenue pockets.

PopAds isn’t going to make you wealthy, however with sufficient work you may positively pull in a gradual $200-500/day revenue.

Simply perceive that it’s going to be a by no means ending grind as there are new opponents all the time bidding to your site visitors.

It’s essential to consistently optimize and check new issues as a result of in case you don’t your opponents will.

Bonus Video #2:  on the backside of this submit

Scrapebox obtain hyperlink

Sadly, Scrapebox solely works for Home windows so that you’ll want a VPS or Bootcamp in case you’re working it on a mac.

The strategy I share with you within the video above has solely been shared with a hand-full of individuals.

When you’re working any kind of PPV, Pop, Redirect & even some show sources likelihood is they’re a blind community.

By realizing not solely realizing what’s websites rank in Google for key phrases you’re focusing on…

…but additionally realizing which Advert-Networks they makes use of and even the power to know what ID is required to focus on them is HUGE!.

How To Reverse Lookup Websites

Generally you wish to discover which web site is related to a sure ID.

For instance, say you have been already working site visitors and on siteID is doing very nicely.

To do that I take advantage of a device referred to as Nerdydata now that is not at all 100%. But when a web site has sufficient site visitors likelihood is Meanpath has picked it up.

Merely take the siteID and put it within the search field.

Then merely use CTRL+F / CMD+F and seek for Popads or no matter community you’re working on.
Popads Macro:
before_after=_pop.push([‘siteId’, |]);
Signup to PopAds

Discovered this submit helpful? 

Please share and touch upon this submit. The extra I see my materials serving to individuals, the extra keen I’m to share it.

Bonus Video:

Supply hyperlink

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Adblock Detected

Please consider supporting us by disabling your ad blocker
%d bloggers like this: