This cover-and-gown season, Individuals are anticipated to spend a complete of $5.5 billion in presents for graduating highschool and school college students, based on the Nationwide Retail Federation. And whereas it may not be probably the most inventive choice, 53% of reward givers will likely be presenting graduates with money.
In complete, an estimated 34% of Individuals plan on shopping for presents this 12 months—averaging $107.48 in anticipated spending.
“We’re seeing a rise in spending over final 12 months by about $5 on common per gifter,” NRF senior director of Trade and Client Perception Katherine Cullen tells Fortune.
The NRF has been monitoring commencement reward spending with Prosper Insights & Analytics since 2009, when Individuals spent a complete of $three.9 billion. Whereas final 12 months’s quantity dipped to $5.2 billion from 2017’s file excessive of $5.6 billion, Cullen notes a number of the deviation could possibly be as a consequence of fluctuations in commencement charges, amongst different components. Total, she says, “spending has been up, and the 4 years have been very robust.”
What Items Are Individuals Shopping for?
Of the 7,591 U.S. adults (aged 18 and older) who participated within the 2019 survey, 53% plan to present money, 41% a card, 33% a present certificates, 15% attire, 10% electronics, and 5% checked the “different” class.
“Money in a card is unquestionably the most well-liked reward for brand spanking new grads,” Cullen mentioned. “It’s one thing they’ll use when going off to school or beginning off their careers. However we’ve additionally seen spending progress in different classes like reward playing cards.”
Though there hasn’t been a rise in shopping for electronics for graduates, Cullen says the curiosity in giving tech devices “has actually expanded in recent times, whether or not it’s a Fitbit or Apple Watch or residence voice gadget, there are a variety of choices.” (The NRF doesn’t calculate how a lot is spent on every commencement current class, as they do with different holidays like Mom’s Day.)
Whereas individuals ages 45-54 this 12 months will spend probably the most on common on graduates, or $121.38, solely 32% of them plan on giving a gift versus 45% of individuals ages 18-24.
“These within the youthful demographic might spend rather less on common [at $78.99], however they’re typically the most definitely to present a present to household or associates,” Cullen says. “They’re extra possible to present one thing like attire, one thing perhaps just a little bit smaller.”
That’s fairly beneficiant contemplating these youthful shoppers at the moment face roughly $1 trillion in pupil debt, a determine that might improve relying on adjustments to the federal funds.
When you may take into account perusing Fortune’s information to inventive presents to present a latest grad, there’s most likely a motive why an envelope of money stays the most well-liked reward to begin chipping away at these loans.