As a contract author, generally it seems like a shedding battle to get work.
You ship dozens of e-mail pitches to potential shoppers however hear nothing however crickets — or at the least, that’s what usually occurs to me.
Lately, although, I had a mindset shift. I’m not simply a author; I’m a enterprise proprietor.
I’m promoting my companies. And if you happen to’ve ever been on an organization’s e-mail listing, you most likely know that they comply with up with a vengeance, time after time after time. Does it work? 50% of gross sales occur after the fifth follow-up, in order that’s a sure.
Right here’s why following up in your pitches is so necessary for freelance writers, and the most effective methods to do it with success.
Don’t be afraid to comply with up
Too many freelance writers are afraid to comply with up. They assume it makes them appear pushy or annoying and so they’ll by no means get a shopper from a follow-up e-mail, so why trouble?
I used to have the identical fears — that’s, till I began getting shoppers from follow-up messages.
Take into consideration your inbox. It’s crowded, you’re busy and generally issues fall by way of the cracks. Should you delete a message with out studying it (and with out absolutely realizing what it’s), would you be mad if the sender emails you once more a couple of weeks later?
In fact not — particularly not in the event that they’re providing one thing of worth.
Bear in mind, the particular person on the opposite aspect of the pc is simply that: an individual. Should you comply with up after an acceptable period of time and do it with respect and kindness, they need to don’t have any drawback along with your e-mail.
Do comply with up accurately
How lengthy must you wait earlier than following up on a bit of promoting? Use 5 enterprise days as a naked minimal; individuals are busy, and so they don’t have time to dig their option to the underside of their inbox every day.
Should you’re approaching or getting back from a vacation, give individuals much more grace. And bear in mind, life circumstances can strike at any time, making e-mail even much less of a precedence.
There’s a bit of controversy about what number of occasions to comply with up with anybody shopper. I do know some writers who don’t comply with up in any respect. I do know others who preserve following up for years. I fall someplace in-between.
I used to ship two follow-up emails to every prospect — one every week after my preliminary level of contact by way of LOI (letter of introduction), and yet another two to 3 weeks after that first follow-up.
Finally I noticed that I used to be getting a number of responses to the primary follow-up e-mail, however zero responses to the second. So I made a decision to let prospects go after only one follow-up message. And with job purposes, I hardly ever comply with up in any respect.
Experiment and work out what works for you.
You additionally might need to be sure that your emails are getting opened. Use a software equivalent to Hubspot Gross sales or Streak, which is a Gmail add-on, to see in case your preliminary e-mail was opened. If it wasn’t, you might need the mistaken e-mail handle, or your message might have landed within the recipient’s spam folder. Regardless of the case, you don’t need to waste your time sending emails right into a black gap.
Lastly, change your mindset about following up. You’re not simply asking for work — you’re cultivating a relationship. Contemplate sending your level of contact an article that made you consider them or wishing them a contented vacation throughout the suitable occasions of yr.
Craft your follow-up message fastidiously
A very good follow-up e-mail has three major elements:
A praise to the corporate
A reminder that you simply’re obtainable
A well timed hook to deliver all of it collectively.
As an illustration:
Topic: Congrats on ABC award!
Hello [first name],
Congratulations on successful ABC award for XYZ initiative. That’s fairly cool — this have to be such an thrilling time for you!
I wished to achieve again out and ship you an article I just lately had printed about [relevant topic]. Along with your new XYZ initiative to [do something similar], I assumed you would possibly discover it attention-grabbing.
In the meantime, I’m my calendar for the following few months and was questioning if you happen to may use any assist producing content material with the vacation rush developing? I’d like to hop on a name and talk about your wants. Are you continue to specializing in running a blog as a giant a part of your content material advertising and marketing technique?
Sure, following up actually works
However does this methodology actually work? Sure, completely!
I preserve a handwritten log of all my advertising and marketing efforts — sending LOI’s to corporations, making use of to jobs from job boards and pitching article concepts to magazines. My log for LOI’s (it’s very primary) has 4 columns: firm, date despatched, date of follow-up and the response.
Once I flip again by way of my notes, one development stands out — usually, I received a response from the corporate after I despatched a follow-up message. Generally they mentioned no, generally they requested for clips of my work, generally they mentioned to examine again in a couple of months. And different occasions, I gained large.
That’s what occurred after I despatched an LOI to the advertising and marketing supervisor of a number one digital advertising and marketing company in my state. Over every week handed and I hadn’t heard something, so I despatched her a fast be aware simply to ensure she’d obtained my message.
She responded and mentioned she’d been on trip and had missed my e-mail; she was impressed with my expertise and wished to know if I may write a weblog publish for the company’s web site? (I may!)
That was a gradual stream of labor equaling $1,000 a month for the following few months.
Because of that freelance place, I grew to become very well-versed in digital advertising and marketing and gained many new clips so as to add to my new portfolio. In that case, following up was 100% price it — and if you happen to start following up along with your prospects, you can win large, too.
Picture by way of Nong Mars / Shutterstock
Concerning the Creator: Hailey Hudson
Hailey Hudson is a full-time freelance author based mostly out of Atlanta, Georgia who likes to learn, faucet dance, and snuggle along with her canine in her spare time.