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Easy methods to Write a Good Freelance Writing Pitch

If you happen to don’t ask for the work you need, you’ll by no means get it.

Let’s have a look at enhance the best way you ask for that work.

We’re going to deal with pitching articles, weblog posts and tales. Pitching isn’t the one approach freelancers get gigs — I’ve gotten jobs by submitting a resume and clips, in addition to by finishing a pattern task — but it surely’s some of the frequent.

If a job needs you to submit a resume and clips, it’ll say so within the software tips. For every thing else, together with nearly all of the blogs and on-line publications on the market, you’re going to wish to get actually, actually good at pitching.

How do you write a very good pitch? If you happen to’re pitching a publication with a set of submission tips, begin there. A variety of publications let you know precisely what they need.

Remember that the submission tips are typically hidden below “Contact” or “FAQ,” and it by no means hurts to look “[PUBLICATION] submission tips” if you happen to can’t discover something on the outlet’s web site.

Typically editors write weblog posts or tweets describing what they need in a pitch. If you happen to’re fascinated about working with a particular editor, it doesn’t harm to look their title plus phrases like “submission,” “submission tips” and “pitch me.”

Get clear on the story you wish to inform

When you’ve found out what submission tips to comply with, the subsequent step is to get actually clear in your story.

Some of the frequent errors folks make is failing to state the story they wish to inform.

What do I imply?

Effectively, writers usually say they wish to write about one thing. “I wish to write about Well-known Particular person X.” “I wish to write about gender within the office.” That’s an thought, not a narrative.

By the point you pitch, you must have sufficient background analysis to have the ability to pull the story out of your thought, as follows:

Hit Musical Hamilton Is Nice — However Is It Addictive? Nearly everybody I do know is obsessive about Lin-Manuel Miranda’s new musical Hamilton, to the purpose that we’re listening to the 2-hour 22-minute solid recording almost as soon as a day. What makes music like this really feel addictive, to the purpose the place the very first thing we wish to do after ending the album is begin it firstly once more? I’d attain out to a musicologist and a psychologist for his or her ideas on the character of addictive music.

That’s an actual pitch I despatched to Well-liked Science, which they accepted. Discover how my pitch included not solely the story, but in addition the tactic by which I plan to analysis the story?

Writers usually skip this step, however including a sentence or two describing your methodology exhibits an editor that you simply’re critical about your thought. It additionally lets an editor know that you’ve a plan of motion, and that your completed draft can be backed up with each sources and substance.

Not all tales require analysis, after all. Private essays, for instance, don’t essentially want a technique assertion. However too many writers pitch tales as in the event that they have been private essays: “My ideas on why Hamilton is addictive,” for instance.

No editor cares about my ideas on Hamilton. They care a few music professional’s ideas on Hamilton, crafted into an attention-grabbing story that guarantees a reader a solution to a query they’ve in all probability requested themselves: Why can’t I cease listening to this album?

That bit about promising the reader a solution to a query they’ve in all probability requested themselves? That’s the pitch’s profit. Everytime you craft a pitch, take into consideration the way it will profit the publication’s viewers.

Will it give them the reply to a query? Will it immediate a dialogue within the feedback? Will it ask them to suppose in a different way a few frequent expertise?

You don’t must state your profit straight within the pitch — the truth is, please don’t write “this story will immediate a dialogue within the feedback” — but it surely’s essential to contemplate the profit as you set your pitch collectively.

In any case, publications aren’t fascinated about what you wish to write. They’re fascinated about what their readers wish to learn.

Lastly, my Hamilton pitch was solely a paragraph lengthy as a result of I had already constructed a relationship with one in every of Well-liked Science’s editors. If you happen to’re pitching a publication for the primary time, put a brief bio on the finish with hyperlinks to some related clips that — you guessed it — set up experience in your beat.

Pattern pitch

Right here’s a pattern pitch, so you may see precisely what a strong pitch appears to be like like.

Writing a pattern pitch e-mail is difficult as a result of each publication has barely totally different tips. With that in thoughts, right here’s what a very good pitch e-mail may include:

SUBJECT LINE: Examine the publication for tips. I usually write “PITCH: [HEADLINE]” within the topic, e.g. “PITCH: Are Canine Higher Pets Than Cats?”

SALUTATION: You may go together with the formal “Expensive [EDITOR]” right here, though I usually simply begin my emails with “Hello!”

INTRO PARAGRAPH WITH HEADLINE: Introduce your relationship to the publication, if related, and your pitch’s prompt headline. (I acquired the “at all times add a prompt headline” recommendation from Carol Tice.)

STORY AND METHODOLOGY PARAGRAPH: Briefly clarify your story and the methodology by which you’ll inform it.

BIO PARAGRAPH: Share a bit about your self and hyperlink to related clips.

NAME AND CONTACT INFO: Thank the editor and “signal” the e-mail along with your title and phone data.

Hello! I’m an enormous fan of Canine and Cats Every day — I remark as DogFan27 — and I needed to pitch a narrative that I haven’t seen on the positioning however I believe your readers will respect: Are canine higher pets than cats?

This story will look carefully at three totally different households, every of whom have canine and cats within the residence. I’ll interview every household, asking them to share tales about their pets’ conduct and touch upon which pets they take pleasure in interacting with most. I’ll additionally interview a veterinarian and a pet psychologist to study extra about animal conduct and talk about whether or not canine or cats make higher pets for sure character varieties.

I’ve beforehand been revealed in Canine Are Nice Month-to-month and I Love Cats Journal. My clips embody: “10 Issues You Didn’t Know About Puppies,” “Cats Are Purrfect,” and “Do Canine or Cats Save Extra Lives?”

Thanks for contemplating my pitch!

Goldie Retriever


Pitching will be tough, but it surely doesn’t should be such a frightening job. Do your homework and comply with this easy e-mail pitch system and also you’ll be properly in your approach to getting an editor to say “sure” to your thought.

Photograph by way of / Shutterstock 

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