Maybe AMC stands for On the Motion pictures Consistently. The movie exhibitor introduced Wednesday that, to date, 100,000 moviegoers have signed up this yr for AMC Stubs A-Record, the month-to-month flat-rate program that was launched in response to the favored however troubled MoviePass. Based on The Hollywood Reporter, A-Record now has a complete of 700,000 members.
A-Record prices anyplace between $19.95 and $23.95, various from state to state. Underneath the plan, members can see as many as three films per week, together with IMAX and different special-format releases, which means one may conceivably see Aquaman in Three-D twelve occasions in a single month (this isn’t advisable for quite a few vision- and sanity-related causes).
Based on AMC, the A-Record program has yielded about 14 million further theater outings (although that determine additionally contains no matter family and friends members occur to return alongside). It was launched in response to MoviePass, the pay-per-month watch-as-much-as-you-want program that spurred limitless media protection and scrutiny final yr, with moviegoers benefiting from its constantly-changing charges and restrictions to see as many films as potential.
However MoviePass was suffering from technical snafus, customer-service complaints, and public assaults from chains like AMC, which objected to the corporate’s strategy, releasing an announcement that the plan was “not welcome” at its theaters. By final fall, MoviePass appeared near chapter, although it wound up receiving a further $65 million in financing.
Right this moment, MoviePass gives month-to-month plans that vary from $9.95 to $24.95, in line with its web site. As of final summer season, the corporate reportedly had Three million subscribers.