On this age of on-line every part, your net presence could make or break your freelance profession — particularly when you’re simply beginning out.
If potential purchasers don’t know you by popularity, they want a fast, straightforward approach to suss out your work, your model and your degree of professionalism. Whereas social media accounts can do wonders (having a number of thousand Twitter followers by no means damage a freelancer’s credibility), you’ll want greater than that as your on-line calling card.
That’s the place your on-line portfolio comes into play. Typically, an internet site that promotes your freelance writing must have two issues going for it:
Uncluttered design: If a potential consumer can’t discover what they want in lower than 10 seconds, you’ve bought an excessive amount of occurring. You’ve misplaced their consideration…and a possible gig.
Straightforward-to-read clips: If somebody is seeking to rent you, their predominant aim in coming to your web site is to learn your work and see in the event that they prefer it. Make it easy for them!
An internet site that fulfills these two primary standards will not be that tough to create, and also you’ve bought numerous good portfolio design instruments that can assist you get there. We’ve checked out how Pinterest works as a writing portfolio, however listed below are six extra platforms to focus on your work and provide help to land your subsequent freelance writing job.
1. Journo Portfolio
On Journo Portfolio, you’ll be able to create a contemporary, no-fuss on-line portfolio. The dashboard is straightforward to make use of: customise your web site’s look with eight distinct themes, and kind your clips into any variety of pages or content material blocks.
One of many different good options is the vary of how you’ll be able to share supplies: hyperlink on to clips (simply kind within the URL and Journo Portfolio will seize the title, publication, date, and content material), or add virtually any sort of multimedia, together with PDFs, movies and pictures.
Cool Function: This platform means that you can submit blogs instantly onto your Journo Portfolio profile. That method, you should use to web site to focus on your previous work or publish a private weblog submit. Say goodbye to managing a number of platforms!
Worth: FREE for a reputation.journoportfolio.com URL (10 articles max), or $5 to $10 per 30 days for the professional variations (which embody limitless pages, article back-ups, and the flexibility to make use of your personal area, like www.yourname.com).
Clippings.me was created explicitly for the freelance journalist. It provides you a fast and straightforward approach to exhibit as many clips as you need, and add simply sufficient element about your self to make you appear human. Like Journo Portfolio, you’ll be able to add hyperlinks, add PDFs or embed multimedia items, together with podcasts.
Clippings.me additionally affords an open journalism listing the place you’ll be able to browse journalists primarily based on beats or by nation to search out potential interviewees for the tales you cowl You may (hopefully) use it to achieve entry to extra potential purchasers.
Cool Function: Simplicity is the secret. For those who simply must get your work on-line and aren’t too fearful about customization, it is a nice alternative.
Worth: FREE for the essential model (10 articles max), $9.99 per 30 days for the professional model, which embody limitless clippings, downloadable resume on profile, password-protected portfolio and options like Google Analytics integration so you’ll be able to measure views.
three. Muck Rack
Muck Rack is a media database that helps join journalists and PR execs — and their platform provides writers a slick approach to simply showcase their work. (Disclosure: The Write Life’s editor can be the editor of the Muck Rack weblog.)
The most effective half? As a result of Muck Rack creates and maintains the portfolio for you (by routinely compiling articles, shops, and social media profiles) this is without doubt one of the best choices when it comes to each set-up and upkeep. You possibly can customise your web page by including a bio, itemizing your beats and spotlighting your greatest items.
Cool Function: As a author on Muck Rack, you’re prone to obtain PR pitches. One superior associated characteristic is the flexibility to submit the precise matters or beats you don’t cowl — which limits the variety of off-target pitches coming your method.
Worth: FREE for journalists.
Contently is one other portfolio web site focused for freelancers and journalists. Listed here are its prime three compelling options:
It makes use of a easy and single-page portfolio interface the place you’ll be able to show a limiteless variety of initiatives or weblog posts.
Potential purchasers can filter initiatives primarily based on the purchasers you’ve labored with, matters and expertise that are nice for writers that work in a number of industries.
Freelancers with numerous skilled expertise may even contacted for freelance alternatives with purchasers like Marriott, Microsoft and Walmart.
Cool Function: Contently has a charges database and a contract charges calculator that can assist you decide the quantity it’s best to cost for every consumer.
Worth: Free for writers.
Squarespace is a slick drag-and-drop web site builder that gives a stellar visible expertise. Whereas this isn’t a conventional portfolio web site (neither is it focused solely at writers), it’s a extremely good selection when you incorporate design or graphics into your work.
Their templates give off a clear, minimalistic and complex vibe. And their responsive design is rock stable — an necessary issue when potential purchasers need to view your writing on their telephones or tablets. Whereas there are lots of web site constructing instruments — like Wix and Weebly — Squarespace comes out forward for its modern visible design.
Cool Function: Squarespace’s 24/7 consumer assist (by way of e-mail or stay chat from Monday-Friday) is top-notch. With the ability to talk with an actual human being when you will have a query or challenge could make freelance life that a lot simpler.
Worth: $12 for a private web site with a free customized area and $18 to $40 per 30 days for enterprise and commerce variations (which embody search engine marketing options, analytics, fully-integrated e-commerce web site and limitless storage).
WordPress is the granddaddy of content material administration platforms. Whereas not particularly geared in the direction of author portfolios, the enjoyment of WordPress is that you are able to do just about something you need with it. It’s accessible as a very free, no-frills weblog; a paid model with extra bells and whistles; or the “install-it-yourself-and-do-whatever-the-hell-you-like setup.”
Your customary WordPress themes aren’t supreme for portfolio work, however search Google for “WordPress portfolio themes” and also you’ll have every part you possibly can ask for — WordPress even affords this devoted portfolio splash web page! This can be a nice platform for individuals who need numerous choices and whole artistic management (and who don’t thoughts fussing round with a bit of CSS).
Cool Function: Since WordPress is so adaptable, it may be a very good place to begin when you assume you might have considered trying one thing past a portfolio web site someplace down the road. That method, if you understand that you just need to be each a contract author and photographer you’re not caught on a platform the place you’ll be able to’t exhibit your different expertise.
Worth: FREE for a primary weblog, the sky’s the restrict for extra artistic choices.
What are a few of your favourite examples of freelance portfolios?
This submit was up to date in July 2019 so it’s extra helpful and related for our readers! It was initially written by Annie Rose Favreau and up to date by The Write Life staff.